CoverGirl Partnering With ‘The Hunger Games: Catching Fire’ For The Capitol Collection

Posted by May 17, 2013 12:00 pm

CoverGirl's new Capitol Collection, inspired by "The Hunger Games: Catching Fire," is in the works! 


The Capitol Collection is bound to be CoverGirl's greatest collaboration yet. 


What do you hope to see from the CoverGirl Capitol Colleciton? 


There are two things we love in life: beauty products and “The Hunger Games.” So when we caught wind of CoverGirl’s newest campaign, a collaboration with “The Hunger Games: Catching Fire” in the form of a new cosmetics collection entitled the Capitol Collection and an advertising campaign featuring movie characters as CoverGirls, we practically lost our breath.

“We are excited to announce CoverGirl as the exclusive makeup partner for ‘The Hunger Games: Catching Fire.’ The exquisite beauty and style of the Capitol is a focal point of this film. Partnering with an innovative brand like CoverGirl to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore,” says Paula Kupfer, Lionsgate Vice President of Promotions and Consumer Products. Of all of the things we get excited over, this just shot to the top of our list. The campaign will be released this fall before “The Hunger Games: Catching Fire” is released on November 22, and the Capitol Collection’s release date will be announced later this year.

Take a look at the CoverGirl meets “The Hunger Games” advertisements above and let us know which products you’re most excited for in the comments below!

More “The Hunger Games” Beauty From Beauty High:
4 Hairstyles You Need to See From ‘The Hunger Games: Catching Fire’ Trailer
WATCH: Get Effie Trinket’s ‘Hunger Games’ Look
Get Jennifer Lawrence’s Look From ‘The Hunger Games’ Premiere

Images Courtesy of CoverGirl

Share This Story
Related Posts

Leave a Reply

Confirm Your Subscription

Incoming! Check your inbox for an e-mail from us to confirm your subscription to the Beauty High newsletter.