It’s everyones’ first instinct. As you are standing there before a wall of nail colors – each one only a shade apart- all we can think to do is reach towards a color that speaks to us and turn it upside down. Whether or not the name speaks to us; however, is what determines if it gets to go on our fingernails.
The name is such an important part of the whole manicure experience that we wanted to find out what comes first the color or the name? We asked some of the biggest names in the industry how their team brainstorms and selects the witty names on the bottom of each and every bottle of nail polish.