Women Spend On Average $164,000 On Makeup During Lifetime

Posted by August 01, 2011 6:37 pm

With my own eyes, I have seen women walk into Sephora or a department store and not even flinch at the thought of spending $30+ on mascara or $22 on lip gloss, not to mention upwards of $50 on anti-aging products. If you think I’m exaggerating, a study that took place in the UK backs that up with 56 percent of women agreeing that they wouldn’t be bothered spending about $32 on designer mascara. The study completed by Bionsen also said that the average UK woman had 54 different products in her makeup drawer. They also added up the contents of their mobile makeup bags to around $213, which sadly may sound about right!

If you think that’s crazy, then get a load of this, when you break the numbers down a woman in her adult-life spends on average $65 per week on makeup. If that wasn’t outlandish enough, 57 percent of women claim they would “ditch” their guy rather than go without it. Makeup is taking over the world, one woman at a time.

For more, express.co.uk

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  1. maria says:

    The issue is not the make-up. Make up has been used for thousands of years. And actually has a spiritual background. The main issue for the big spending on cosmetics is, that few people know enough details about product quality. We buy what the eye sees or perceives, not looking twice what is in it, where it is coming from or how it is made. We often pay a lot of money for crap. Brands are confronted with the choice of how to make their products competitive. If you have shareholders, your first obligation is maximizing profit for them. There are few independent privately owned beauty companies around nowadays. Most belong to large corporations, or are, at least equity financed. — In both cases, financial performance is/must be their primary driver. Unfortunately, this means cutting cost. And usually cost cutting is done, where they eye cannot see it …. So product quality suffers. Cheap synthetic ingredients, preservatives are used wherever possible. Then the product is made up to add value where there is none – with packaging. Containers and bottles with an expensive look add overproportional ‘eye value’ in relation to its actual cost. For consumers, it is only short lived eye candy and in reality more garbage. The bulk of the money we spend is spent on value-less eye candy in search for instant emotional satisfaction that can only come through real value.

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